Campaign Tracking & Engagement
Advanced campaign tracking with real-time engagement metrics.
Tracking Capabilities
Delivery Intelligence
Real-time tracking of successful deliveries, bounces, and failed attempts across all campaigns.
Open Rate Analytics
Track unique and total email opens with engagement trends over time.
Click-Through Tracking
Monitor click rates with URL-level click breakdown analysis:
- Every URL clicked in the campaign
- Total click count per URL
- Unique recipient clicks per URL
- Top-performing links highlighted
Campaign Performance Summary
At-a-glance metrics displayed on each campaign card showing delivery rate, open rate, and click rate.
Key Metrics
| Metric | Description | Example |
|---|---|---|
| Delivery Rate | Successfully delivered / total sent | 94.2% |
| Open Rate | Unique opens / delivered | 23.8% |
| Click Rate | Unique clicks / delivered | 4.2% |
| Bounce Rate | Bounced / total sent | 2.1% |
Tracking Events Explorer
Comprehensive event explorer with filtering by:
- Event type (delivered, opened, clicked, bounced, unsubscribed)
- Campaign
- Contact
- Date range
Export filtered data to CSV for detailed analysis.
URL Click Breakdown
Detailed analysis of which links get clicked in your campaigns:
- Individual URL performance
- Unique vs total click counts
- Click trends over time
API Access
GET /comm-api/api/campaigns/{id}/analytics?days=7
X-Tenant-Id: your-tenant-uuid
:::note Privacy All tracking data respects user privacy and complies with GDPR. Data is anonymized when contacts are deleted. :::